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Users will soon have a fresh option that allows them to cut down on the volume of AI-made media appearing in their timelines. This move comes as the platform disclosed that it now features over 1 billion AI videos.

Testing and Rollout

The new functionality is in a pilot phase over the following weeks before a full-scale rollout. This development aligns with a increase in AI-generated material, spurred by emerging video-generation tools.

The Broader AI Trend

It has been noted that almost a tenth of the quickest rising video streams on a popular video site primarily display AI-generated videos. A considerable share of this output is deemed “AI slop”, a label for poor-quality, mass-produced content that is typically absurd or dreamlike.

Our research shows that numerous viewers like content made with AI tools, ranging from digital art to science explainers, and we intend to provide users the ability to see more or less of that, according to their own likes,” commented a spokesperson.

Scale of AI Content

TikTok announced that there are now over a billion videos on its network labeled as made with AI. In total, more than 100 million pieces of content are added to the platform each day, making AI content a relatively small part of its total content library.

User Control Features

Members will be able to limit or boost the volume of AI content they watch by using the content preference option in the platform and choosing “AI-generated content”. Additional categories that are already be modified under the tool cover current affairs, clothing, cosmetics, and dance.

Content Labeling and Policies

The platform’s guidelines mandate users to tag lifelike AI-made content, and it bans harmful fake videos of well-known individuals or crisis events. Any realistic AI video that is not labeled can be taken down under its user guidelines.

Furthermore, the app will henceforth apply an artificially created watermark to content made using its proprietary AI systems, or flagged by an industry-wide initiative for spotting AI-generated material. This action is designed to help prevent users from seeking to evade the disclosure requirement.

Educational Initiatives

The platform is additionally launching a $2m awareness program for professionals and organizations to develop informative material about using AI responsibly. This initiative will assist educational bodies focused on educating computer science.

Content Safety Approach

The video-sharing app has supported its safety measures, following controversy over proposals to lay off numerous content moderators in Britain. TikTok is set to cut hundreds of positions in its user protection division in London, with trade unions and internet security professionals expressing worry that humans are being replaced by automated systems.

A trust and safety lead explained that staff-based oversight would still have a role, but automated tools can protect employees by eliminating the most distressing content before it has to be seen by staff. TikTok stated a 76% decrease in explicit and harmful content reviewed by content reviewers over the last 12 months due to intervention by its automated systems.

We believe it is crucial to balance people and machines to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we further consider it’s extremely critical to reduce exposure to dangerous material as swiftly, which is the area in which a extensive automated help is really helping us work at speed.”